Confusion over wine prices, mobile phone contracts and membership terms saw Supervalu, Vodafone and a dating website respectively rapped across the knuckles in the latest report published by the Advertising Standards Authority of Ireland.
All told, the authority fully upheld 10 complaints in its latest report with truthfulness - or the lack of it - being the single biggest cause of concern.
HMRC branded reports earlier this year that Vodafone escaped paying £6bn in tax "absurd".
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HM Revenue & Customs officials were criticised yesterday for allowing Vodafone to pay just £1.25bn in a tax dispute with the Government, despite a potential tax bill of what could be as much as £8bn.
MPs from the Commons Public Accounts Committee quizzed tax officials over deals made with Vodafone and investment bank Goldman Sachs.
ARU CEO Bill Pulver said it was exciting to have a long-term partner on board.
“Vodafone and Australian Rugby have a long history together dating back to when the Vodafone logo first appeared on the Wallabies jersey in 1998 and we are proud to welcome them back as the naming rights partner for Super Rugby in Australia for the next four years.
In the latest salvo in the six-year long battle between the country’s administration and the FTSE 100 company, Indian tax authorities have formally demanded Vodafone pay the amount in tax and interest charges.